Finally, the biggest shopping event of the year is here. The Great Indian Festival 2025 started today, September 23rd, and it has huge sales on everything you can think of.
This isn’t just another sale; it’s Amazon India’s biggest holiday event, meant to make the most of India’s shopping season. Are you a Prime member? They got their early access on September 22nd, which was yesterday. But now everyone can get in on the deals.
Dates and Times for the Festival Sale
The Amazon Great Indian Festival 2025 lasts until October 5th, giving shoppers two full weeks to look around, compare prices, and get the best deals. Here’s what you need to know about when:
- Prime Member Early Access: Started at midnight on September 22nd
- General Access: Starts on September 23rd for all customers
- Sale Duration: Lasts until October 5th, 2025
Saurabh Srivastava, Amazon’s VP of Categories, says it best: “This year, customers can look forward to the lowest prices of the year on over one lakh products, blockbuster deals, exciting new launches, engaging entertainment, and much more.”
The timing isn’t a mistake. This sale comes at the perfect time for India’s festive season, when families usually buy a lot of things for Diwali, Durga Puja, and other holidays.
Big Smartphone Deals You Should Check Out
This year, smartphones are the stars. What are the deals? They really are impressive.
iPhone 15 (128GB): The price has dropped from ₹69,900 to ₹46,999. If you use an SBI card, the price goes down to ₹45,749. That’s a price drop worth thinking about, especially for people who don’t need all the new features of the iPhone 17.
Samsung Galaxy S24 Ultra: This top-of-the-line beast is now available for ₹71,999, down from ₹1,29,999. That’s a huge discount of ₹58,000. The phone still has the powerful Snapdragon 8 Gen 3 chip, great cameras, and about six years’ worth of OS updates left.
OnePlus 13R: The 256GB model starts at ₹37,999, which is less than the previous price of ₹44,999. Also, you can get up to ₹35,650 off when you trade in an old device.
Samsung Galaxy A55 5G: This mid-range winner is on sale for only ₹25,000–₹27,000, down from its normal price of ₹35,000–₹40,000. It has high-quality construction, 50MP cameras, and support for eSIMs in the future.
But here’s the thing about these smartphone deals: they come with exchange offers that can lower the prices even more. For example, the iPhone 15 can be traded in for up to ₹44,900.
Deals on Electronics and Laptops
There are a lot of great deals in the electronics section, not just on smartphones.
Laptops for Students: Get up to 45% off on brands like Dell, Lenovo, ASUS, and HP. The Lenovo V14 with a 13th Gen Intel Core i3 processor is a great choice for students and professionals who need a reliable computer that doesn’t cost a lot of money.
Apple MacBook Air: The 2025 model is on sale for a lot less than normal, but the exact prices weren’t given in the first announcements.
Gaming Laptops: There are gaming laptops for every budget and performance need, from cheap ones to high-end gaming beasts.
There are extra benefits to the laptop deals, like exchange offers, no-cost EMI options, and those great SBI card discounts. Amazon is offering more than just a low price; they’re giving you a lot of ways to save.
Real Banking Deals That Matter
Let’s talk about those banking deals, because they are very important for getting the most out of your savings.
SBI Credit Card Benefits: You get an instant 10% off on all categories, but there are limits:
- Phones: Maximum discount of ₹5,000 and minimum of ₹1,000
- For other categories, the maximum discount is ₹5,000 and the minimum discount is ₹1,500
- Travel: ₹10,000 to ₹12,500 limits, depending on whether the flight is domestic or international
Maximum Discount Limits: The most you can save with an SBI card during the whole sale is ₹1,41,750. That’s a lot for most people to buy.
Benefits of Amazon Pay: You can get up to ₹60,000 in instant credit for shopping, recharging, and paying bills. For the next three months, you can get fashion, furniture, and kitchen appliances with no interest.
The SBI Cashback Credit Card gives you 5% back on all online purchases up to ₹5,000. This card is almost a must-have for people who shop at Amazon a lot.
New Government Benefits and GST Savings
This year’s festival is interesting because it falls on the same day as major GST changes that went into effect on September 22nd. Amazon is using these GST savings as another reason for customers to shop with them.
This year, sellers can offer discounts on millions of products, and the GST is lower, which means double savings that weren’t possible in the past. Not only are Amazon’s sales helping customers, but the government’s changes to the tax system are too.
Highlights of the Fashion and Home Categories
Even though electronics get a lot of attention, fashion and home categories shouldn’t be ignored.
Amazon Karigar and Saheli: These programs help local women business owners and artisans. Deals include:
- Up to 75% off on Smaart Craaft furniture and decor
- OISHANI SAREE GHOR festive sarees: 85% off
- Durga Handlooms’ real handloom sarees are 65% off
- Up to 85% off on Satpurush kitchen and home goods
Amazon Bazaar: If you spend more than ₹1,499, you’ll get ₹300 back. If you’re a first-time user, you can also get up to 50% off. This store is all about daily needs, mobile accessories, and cheap clothes.
Fashion deals are up to 80% off in all categories, so now is the perfect time to update your wardrobe before the holiday season really kicks off.
What’s Different This Year
Amazon has grown a lot since 2025. The company opened 45 new delivery stations in tier 2 and 3 cities, promising faster deliveries even in smaller towns.
There are more than 17 lakh sellers this year, which is 1.7 million sellers offering goods. The scale is really huge, with more than 1 lakh products at their lowest prices of the year.
New Product Launches: More than 30,000 new products from top brands like Samsung, Apple, Intel, Titan, Libas, and L’Oréal. These aren’t just old stock that’s on sale; there are actually new items coming out during the sale.
Special Treatment for Business Buyers
There is a special festival just for Amazon Business customers. Business buyers who are Prime members can get early access, bulk discounts, and GST invoices that help them get input tax credits.
Business-only deals include everything from electronics for the office to packaging supplies, and you can buy them in bulk. This is a big chance for small business owners to buy things.
Tips for Smart Shopping
Because this sale is so big and complicated, here are some useful tips:
Timing Matters: Every 30 minutes, new lightning deals show up in different categories. Setting alerts for certain products can help you find deals that are only good for a short time.
Payment Method: If you want to save a lot of money, you have to use SBI cards. Most categories can get the 10% instant discount, as long as they don’t go over a certain amount.
Exchange Values: For electronics, especially smartphones, exchange offers can save you a lot of money. The iPhone 15’s exchange offer of ₹44,900 makes it easy for people who use mid-range phones to get one.
Prime Membership: Even though the early access window has closed, Prime members still get extra cashback and faster delivery during the sale.
Things to Keep an Eye On
Audio Gear: You can save up to 56% on Sony headphones and earbuds. This is a big savings on high-end gear for people who love music.
Home Appliances: TVs and other home appliances are up to 65% off. It’s a great time to make improvements to your home as the holidays approach.
Beauty Products: Working with brands like L’Oréal can get you big discounts on high-end beauty products.
The Amazon Great Indian Festival 2025 is more than just another sale; it’s Amazon’s biggest effort to get in on India’s festive shopping. This year’s event looks like it’s going to set new standards for online holiday shopping in India with real discounts, bigger delivery networks, and smart banking partnerships.
For shoppers, the message is clear: the deals are real, there are a lot of choices, and the timing is perfect for India’s busiest shopping season. This sale is a great way to save a lot of money while getting things you might not be able to afford otherwise, whether you’re upgrading your phone, buying gifts for the holidays, or stocking up on necessities.
The festival goes on until October 5th, but based on Amazon’s past, the best deals usually come out in the first few days. There are a lot of ways to save money this holiday season, including instant discounts, banking offers, exchange deals, and GST benefits. Anyone making big purchases this season should be careful when navigating these savings structures.
